Today, our new brand identity for the European Beach Handball is released. Last year, we started our journey with the European Handball Federation (EHF) and EHF Marketing, and the results of our partnership are so far an overall identity system and visual identity for EHF, followed by individual identities for specific tournaments and divisions, such as EHF Champions League, EHF European League and now the European Beach Handball as well.
By referencing the sun and the sand, the new brand identity for EHF Beach Handball captures both the intensity of the game as well as the cool and fresh vibes of the beach.
Ole Jorstad, EHF Beach Commission Chairman, explains on the EHF website, that the new brand identity for beach handball plays close attention to the values and beliefs of the sport: fun, bold, competitive, captivating, modern and inclusive. He states: “With the ultimate goal of making beach handball an Olympic discipline, the creation of a new brand identity and beach DNA gives the discipline the perfect platform to go from strength to strength, in what is just the start in an exciting future beach handball’s exciting journey.”
Here you’ll get a glimpse of the new identity for Beach Handball, and we can’t wait to show you the entire experience soon.
Contact
Related news
Meet Beate – our new Senior Strategist
At IDna Group, we believe that identity is the only truly sustainable competitive advantage – everything else can be copied.…
EHF European League enters the arena
Yet another glimpse of our work for the European Handball Federation (EHF). Today we would like to show you the…
Strategy and brand identity for DentaCure
For many years, Fenucure Medical have developed products for oral hygiene based on the seeds from the fenugreek plant. The…
Every second counts
The word is out! We are proud to finally share the first glimpse of the visual identity for the European Handball…
Sign up to Insights
We care about your privacy – please read our privacy policy here.