Ensuring differentiation in existing and new competitive market places

Brand strategy

Whether our clients are about to enter new markets or need differentiation in a competitive market we are able to assist them by creating strong brand identities that are true to who they are.

We are convinced that a strong brand identity is the only lasting competitive advantage that cannot be copied. That is why it is key to know ones brand, protect it, make it stronger and use it as a strategic driver of growth.

Clients often come to us in the need for:

• Brand positioning
• USP’s & ESP’s
• Value propositions
• Brand naming
• Brand portfolio
• Brand architecture
• New product development (NPD)