Companies & organisations

Assisting our clients in establishing a common point of departure, provides a lasting structure for the companies we work with. As strategy is all about choices, our approach is all about supporting our clients in making the best possible choices by supporting them in developing structures and tools that allow for fast and agile decision-making.

Our approach:
Working with identity as our focal point means that we always begin our work with an inside-out perspective. We empower our clients with a framework – a compass – which can be used as the basis for making the most business-critical decisions, ensuring alignment and clear direction.

Always in motion
We continuously work on refining our tools and process models in order for us to help our clients capitalise on their identity, strengthen their market position and set new strategic directions. Ultimately, creating the basis for an aligned culture, driven by shared values.

Clients come to us in the need for:

• Positioning in the market
• A clear value proposition
• Defining and living a Purpose (Why)
• Naming
• Entering new markets
• Ensuring differentiation
• Attracting talent
• Organisational alignment after mergers and acquisitions
• Discovering their DNA and shape it into a driver of business results.

Brands

Every brand has its inner strength and characteristics. We believe that identity is the only lasting competitive advantage that cannot be copied or bought. Therefore, brands need to stay true to their identity to ensure differentiation while activating their identity to changing consumer trends, markets and competitive environments. We support our clients in capturing and creating strong brand identities and activating this as a strategic driver of growth.

Acquiring brands
In consolidating markets, acquiring brands raise questions about brand architecture and brand portfolio. Taking the respective brand identities as a point of departure can provide new insights into restructuring a company’s brand portfolio and repositioning key brands.

Building a brand
Starting and building a completely new brand is an exciting journey. Defining the right brand name is one of the most crucial parts as this is the asset where you will build all your brand equity. We express your unique brand identity in one word. 

Activating your brand 
One of our core competences is the translation of identity-driven strategy into brand design. We express the brand’s identity via packaging design, web design and in developing communication and marketing material that generates results.

Clients come to us in the need for:

• Capturing and creating strong brand identities
• Brand strategy
• Brand positioning
• USP’s & ESP’s
• Value propositions
• Brand naming
• Brand architecture
• Brand portfolio
• Brand activation 
• New product development (NPD)